Goal

GC Europe needed a platform through which to communicate with customers regularly in a digital environment. The product had a be a well designed communication tool that met the needs and engaged the interest of its target audience, while building its email database and social media activity.
Additionally, it had a be a conduit for key opinion leader articles and share the latest scientific data on restorative dentistry, dental materials and clinical techniques.

Solution

Apexhub helped GC to create a digital ezine using turning page technology called GC Get Connected. This biannual publication is well designed and shares top quality content free of charge to dental professionals around Europe in a digital format.
To date, three issues of GC Get Connected have been published.

Result

• 3 issues of GC Get Connected published
• Increased GC Europe reputation and thought leadership among dental professionals
• Editions translated into 6 different languages
• 400% growth in subscriber email database